BRAND
PROJECT
LEGOLAND SHANGHAI RESORT
LEGOLAND SHENZHEN RESORT
LEGO
DETAIL
Part of the creative team delivering the largest LEGOLAND Resort to date in Shanghai. Led the development of digital elements, designed F&B and retail units, supported creative development for the Big LEGO Coaster and The Dragon, and produced 3D renderings for all interior spaces in the park. While work on LEGOLAND Shenzhen remains under NDA, it includes the same scope, along with creative leadership on several large-scale rides and attractions unique to the resort. Collaborated closely with local vendors, on-site art directors, project managers, producers, the LEGO Brand team, and props designers to uphold quality across every element of the guest experience.
Digital Experiences
Lead the creation of digital experiences across the resort, including interactive windows that let guests engage with the LEGO world like never before. Enhance brick-building activities with technology unique to LEGOLAND, bringing instructions to life through animations. Introduced the world’s first LEGO AI minifigure, allowing guests to interact with it in real time.
F&B and Retail Units
The brief was given to design unique F&B and retail units for each of our eight lands. By developing a flexible base design, we streamlined production, enhanced guest navigation, and infused each unit with even more LEGO DNA.
Brick Build Experiences
As part of the creative team, I helped shape the next evolution of LEGOLAND by making hands-on play central to every land. We delivered twelve interactive brick-building experiences, layered with technology to create moments guests can’t recreate at home. In partnership with the LEGO team, we developed models that spark creativity and remain accessible to guests in China.
LEGO History
As part of the Creative World area, guests can explore all aspects of LEGO history. Led the development of informational graphics, content, and interactive elements to bring this story to life.
