BRAND
PROJECT
Alongside the China project, I contribute to projects across the existing LEGOLAND estate worldwide. The projects showcased here reflect work delivered under lower budgets and expedited timelines, while several large-scale attractions remain under NDA as they are still in development. This role involves close collaboration with global vendors, on-site producers, project managers, and finance partners to deliver high-quality experiences.
LEGOLAND Exisiting Estate
LEGO
DETAIL
LEGO Insiders Clubhouse - LEGOLAND Windsor
Led the creative development of the first attraction for LEGO Insiders and the Insiders Club, integrating the benefits of the online platform with in-park data collection in a single engaging experience. Involved across all touchpoints from initial creative development, onsite art direction, graphics creation, digital content production.
Holiday Village Entrance - LEGOLAND Deutschland
As part of the initiative to refresh LEGOLAND experiences, the entrance to the Germany Holiday Village was updated with new LEGO brick-built models and themed props to add more LEGO DNA.
Master Model Builder Experience - LEGOLAND New York
An initiative was launched to bring guests closer to the behind-the-scenes work of the Master Model Builders. This project marks the first step in connecting guests with this team. Collaborated closely with the builders to design a space that supports their workflow while enhancing guest engagement.
Woodland Village Retail - LEGOLAND Windsor
Brought onto the project to deliver a retail space for the resorts latest accommodation. Despite a tight budget and timeline, we opened on schedule while ensuring the design integrated seamlessly into the resort’s narrative.
